The Science of Odors and Athletic Performance

Increased Strength, Speed and Endurance Are Just A Breath Away!

The latest in brain science research has verified the connection between inhaling odors and improved athletic performance. These studies showed there was a positive effect on speed, strength, endurance, pain tolerance and motivation. Improvement in mood and self-image were also indicated.

The Sports-Boost compounds effect the brain in three powerful ways:

1. They are instantly coded as "positive stimulus" in the brain via the olfactory bulb.
2. They act on the amygdala, which is involved in the fight or flight cues.
3. They trigger the diencephalon to release the pleasure chemicals dopamine and other opioids.

Brain Scan Image Sports-Boost odorant molecules enter the nose and connect with odor receptors in the nasal epithelium. Electrochemical signals are generated in the olfactory bulb and are instantly transmitted to the limbic area of the brain. The diencephalon, in the limbic area, stimulates the production of dopamine and endorphins. Under the direction of these powerful brain chemicals, the body responds with increased physiological and psychological responses.

Dopamine – the Molecule of Motivation

The source of dopamine regulation and the associated emotions of excitement, awareness and body-sense is the diencephalon.  Among its many functions, dopamine helps control our alertness, curiosity, imagination and sexual drive. It enables us to feel happy and self-confident and motivates us to follow up our intentions with actions. Dopamine creates the exciting buzzing sensation of anticipation and enables us to experience pleasure and exhilaration. On a chemical level, dopamine is the master controller of emotions.

Endorphins – the Molecules of Pleasure

Endorphins are at the core of every one of our pleasurable experiences. All our sensations of pleasure cause endorphins to be released. The intoxicating feelings we have in the presence of endorphins motivate us to seek experiences that will cause and/or repeat this effect.

For example, it is the flood of endorphins our brains receive during and after exercise that create the accompanying feeling of euphoria and create a drive and desire to repeat the experience. Response to endorphins are most powerful when a person is in an alert, happy state, while simultaneously stimulated by the release of dopamine.

Better Mood - Better Performance

Other studies and research shows that certain smells alter people’s mood and help create a setting that is conducive to peak performance. Coaches and personal trainers who use visualization, breathing and relaxation techniques are able to improve their results by adding the Sports-Boost Performance Inhaler to their training regiments.

Just a Few Breaths Away

With the Sports-Boost Performance Inhaler you're just a few breaths away from a more intense athletic experience.

You simply have to inhale it to believe it!

Improves your mood and helps you feel excited about working out.

Helps increase focus and motivation as well as confidence under pressure. Safe for young athletes!

The Sports-Boost aromatic blend triggers the release of beta-endorphins into the blood stream that stimulate muscle contractions.

Sports-Boost just might help you blow the competition away!